Small Business Websites 101
There is a great deal to consider when you’re building a new website or redesigning an existing one. This beginner workshop covers everything you need to know, from choosing and registering a domain name, to building the website itself, to making sure it’s secure. You’ll learn:
- What a domain name is and how to register the right one(s) for your business.
- How to get an email address that matches your domain name.
- How to comply with the Accessibility for Ontarians with Disabilities Act (AODA) with a fast, accessible, and mobile-friendly website.
- What to consider when choosing a website platform such as WordPress, Shopify, or Squarespace.
- How to set up an online store, how to accept payments online and other e-commerce fundamentals.
- How to make a website secure and back it up regularly.
- What you can do yourself and when to hire a pro.
Brought to you by Digital Main Street.
Webinar series for displaced workers and COVID-affected entrepreneurs
Loyalist College and Trenval Business Development Corporation have partnered for a series of free webinars helping build new skills in workers displaced by COVID-19 layoffs and support entrepreneurs in transitioning their businesses to meet challenges presented by COVID-19. Programs start June 4 and each session lasts 90 minutes, covering topics such as redefining the bricks and mortar, managing money, new norms, customer profiles and understanding and leveraging your skills.
COVID-19 Return to the Workplace Conference
June 16, 8 a.m.-5 p.m. / no charge to attend
This virtual conference, hosted by Public Services Health & Safety Association, is designed for organizational leaders. The conference will explore how COVID-19 has impacted the people we work with, the places we work, and the things we do at work. LEARN how COVID-19 has created the next normal for businesses. INTERACT with experts who will provide guidance on how to navigate return to the workplace during COVID-19. Hear about innovations that will help you LEAD in keeping employees and customers healthy and safe.
Adding Facebook and Instagram to Your Customer Engagement Strategy
Is Your Business Ready for The Current Climate?
9 – 9:45am June 16/20
Capitalizing on your strengths
How social media can help accomplish your goals
Building a list of needs before you start
Setting Up Facebook for Success
9 – 9:45am June 18/20
Setting up your Profiles
Building an audience
Types of Posts & basic content topics
Instagram for Small Business
1 – 1:45pm June 18/20
How Instagram differs from Facebook
Setting up an Instagram account
Writing effective posts
Improving Your Social Media Efforts
9 – 9:45am June 23/20
Using analytics data to improve your posts
Using your time more efficiently
Social Media Advertising
9 – 9:45 June 25/20
Why social media advertising is necessary
Targeting your ads to reach your customer
Writing more effective ads
To register for one or all sessions, email Grace Nyman at firstname.lastname@example.org.