Wellington Rotary Beach Revitalization
Following the 2022 Wellington Beach Revitalization Plan - developed with community input - the County completed additional technical studies, including a detailed review of Quinte Conservation’s Shoreline Management Plan. These findings have all been incorporated into the Wellington Beach Implementation Plan, which outlines next steps to improve the beach in a phased, practical way.
Prior to presenting the Plan to Council (date TBC), the recommendations were shared at a public open house that took place on June 25, 2025. The image below, illustrates key priorities, including fixing drainage and grading along Beach Street, improving accessibility by extending the boardwalk, enhancing dune health, bi-annual dredging, and maintaining and enhancing key amenities like parking and pathway:
In addition, a funding application to the Active Transportation Fund to improve pedestrian access in Wellington, with a focus on better connections to the beach, has been submitted. As part of the proposed plan, a new pathway between Oak Street and Main Street would create a safer, more direct walking route to CML Snider Public School where summer parking is available. Sidewalks are also proposed along Beach Street to provide a safer, dedicated pedestrian entrance to the beach, as shown in the map below:
These improvements are subject to Council approval and available funding. Some smaller maintenance items may be addressed through the regular operating budget. If you have comments or feedback, please get in touch!
Background: 2022 Wellington Beach Revitalization Plan
In Spring 2022, a landscape architect firm was retained by the municipality to explore landscape design solutions to address challenges at Wellington Rotary Beach (e.g. parking, pedestrian access, accessibility, outdated amenities, etc.). A design workshop and public open house was held in May 2022, which resulted in three conceptual designs - Big Move, Tweak, and Naturalize:
Big Move - The ‘Big Move’ concept represents a picture of how the beach could be developed over a longer period of time, with significant financial investment and major infrastructure improvements.
Tweak - The ‘Tweak’ concept represents a picture of how the beach could be improved in the immediate and interim timeframe, with modest financial investment and infrastructure improvements.
Naturalize - The ‘Naturalize’ concept represents a picture of how the beach could be developed as a natural environment where vehicle access is strictly limited to access and drop-off only. The concept contains elements that may be implemented in the immediate term and over the longer timeframe, with modest to significant financial investment.
The three options were developed by community stakeholders, who were identified by the Wellington Waterfront Task Team. With three options in hand, the public was consulted via a public open house, intercept interviews and an online public survey to identify what they liked / disliked about each concept. Quinte Conservation was also consulted to ensure alignment with the Quinte Conservation Authority Shoreline Management Plan.
The findings from the task team were presented at the September 19th meeting of the Community and Economic Development Commission.