Tourism Management Plan

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At the direction of Council, a draft Tourism Management Plan has been developed to help address the challenges that result from summer visitors to Prince Edward County. The plan was developed by the Destination Development & Marketing Team in consultation with all relevant County departments, industry leaders and experts, community partners and more than 1,400 resident survey responses.

The draft Tourism Management Plan was presented to Committee of the Whole on January 28, 2021. Key recommendations include:

  • Before the start of summer 2021, the Ministry of the Environment, Conservation and Parks is expected to refine and introduce initiatives to better manage day visitor use. It is expected that new initiatives will eventually assist with visitors planning their day or overnight trips ahead of time, encourage overnight stays, better manage visitor traffic and volumes and ultimately improve opportunities for residents to enjoy nearby parks.
  • Campaigns to reach visitors with important information and planning resources before they leave their homes;
  • Tactics to encourage better visitor behaviour ranging from new bylaws, fines and fees to a Visitor Pledge;
  • Improvements to amenities at municipal boat launches, parks and beaches; and
  • Supporting County staff with additional training and resources for tourism management.

The Plan was referred back to staff for fine-tuning, particularly around benefits for residents. Since then, reports representing individual components of the plan have been endorsed by Council, including:

  • Repeating the Sidewalk Patio program for Summer 2021.
  • Reopening the Food Truck bylaw.
  • A wide-ranging plan for improved Visitor Services, including a "Plan Your Visit" campaign, improved Tourism Ambassador Training and improved navigational signage.
  • Introducing a day-use pass for Wellington Rotary Beach. The pass entitles the holder (and their party) to free entry to the beach. Without a pass, admission is $10 per person.
  • Wellington's bulk water hauling station will be moved to the Wellington & District Community Centre.
  • For safety and improved traffic management, Belleville Street Boat launch will close.
  • Launch hours at the Wellington Beach boat launch will be limited on weekends and holidays from May to September, with the ramp unavailable for launching from 9 a.m. to 5 p.m.

A report on a new payment system for municipal boat launches and updates to the by-law governing illegal camping and municipal park use will be presented to Committee of the Whole in April. A report on parking restrictions around Provincial Parks, Little Bluff Park and some shoreline areas, as well as parking in Wellington and Bloomfield, returns to Council for consideration in April.

An online resident survey about the Wellington Beach took place Feb. 12-26, 2021. Survey results can be found here.

A resident survey about challenges related to tourism took place in October 2020. Survey results can be found here.

The Tourism Management Plan is short-term in nature and will not directly address long-term issues of manageable growth or development of the tourism sector. The County is also undertaking a Destination Development Plan, looking 5-7 years in the future; online public consultations on that plan will take place in February 2021.

The draft Tourism Management Plan can be viewed in the Documents folder to the right.

At the direction of Council, a draft Tourism Management Plan has been developed to help address the challenges that result from summer visitors to Prince Edward County. The plan was developed by the Destination Development & Marketing Team in consultation with all relevant County departments, industry leaders and experts, community partners and more than 1,400 resident survey responses.

The draft Tourism Management Plan was presented to Committee of the Whole on January 28, 2021. Key recommendations include:

  • Before the start of summer 2021, the Ministry of the Environment, Conservation and Parks is expected to refine and introduce initiatives to better manage day visitor use. It is expected that new initiatives will eventually assist with visitors planning their day or overnight trips ahead of time, encourage overnight stays, better manage visitor traffic and volumes and ultimately improve opportunities for residents to enjoy nearby parks.
  • Campaigns to reach visitors with important information and planning resources before they leave their homes;
  • Tactics to encourage better visitor behaviour ranging from new bylaws, fines and fees to a Visitor Pledge;
  • Improvements to amenities at municipal boat launches, parks and beaches; and
  • Supporting County staff with additional training and resources for tourism management.

The Plan was referred back to staff for fine-tuning, particularly around benefits for residents. Since then, reports representing individual components of the plan have been endorsed by Council, including:

  • Repeating the Sidewalk Patio program for Summer 2021.
  • Reopening the Food Truck bylaw.
  • A wide-ranging plan for improved Visitor Services, including a "Plan Your Visit" campaign, improved Tourism Ambassador Training and improved navigational signage.
  • Introducing a day-use pass for Wellington Rotary Beach. The pass entitles the holder (and their party) to free entry to the beach. Without a pass, admission is $10 per person.
  • Wellington's bulk water hauling station will be moved to the Wellington & District Community Centre.
  • For safety and improved traffic management, Belleville Street Boat launch will close.
  • Launch hours at the Wellington Beach boat launch will be limited on weekends and holidays from May to September, with the ramp unavailable for launching from 9 a.m. to 5 p.m.

A report on a new payment system for municipal boat launches and updates to the by-law governing illegal camping and municipal park use will be presented to Committee of the Whole in April. A report on parking restrictions around Provincial Parks, Little Bluff Park and some shoreline areas, as well as parking in Wellington and Bloomfield, returns to Council for consideration in April.

An online resident survey about the Wellington Beach took place Feb. 12-26, 2021. Survey results can be found here.

A resident survey about challenges related to tourism took place in October 2020. Survey results can be found here.

The Tourism Management Plan is short-term in nature and will not directly address long-term issues of manageable growth or development of the tourism sector. The County is also undertaking a Destination Development Plan, looking 5-7 years in the future; online public consultations on that plan will take place in February 2021.

The draft Tourism Management Plan can be viewed in the Documents folder to the right.