Tourism Management Plan

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Background:

At the direction of Council, a draft Tourism Management Plan has been developed to help address the challenges that result from summer visitors to Prince Edward County. The plan was developed by the Destination Development & Marketing Team in consultation with all relevant County departments, industry leaders and experts, community partners and more than 1,400 resident survey responses.

The draft Tourism Management Plan was presented to Committee of the Whole on January 28, 2021 and has since been ratified by Council over the course of several more detailed reports. (See the draft Tourism Management Plan in "documents" on the right)

The Tourism Management Plan is short-term in nature and will not directly address long-term issues of manageable growth or development of the tourism sector. The County is also undertaking a Destination Development Plan, looking 5-7 years in the future. For more information on that plan, see Related Projects on the right.

Tourism Management Plan Actions Endorsed by Council:

  • Repeating the Sidewalk Patio program for Summer 2021.
  • Reopening the Food Truck bylaw, with public consultations to commence in 2021.
  • A wide-ranging plan for improved Visitor Services, including a "Plan Your Visit" campaign, improved Tourism Ambassador Training and improved navigational signage.
  • Introducing a residents' day-use pass for Wellington Rotary Beach for weekend and holiday use. The pass entitles the holder (and their party) to free entry to the beach, although does not guarantee entry, which will be based on available capacity. Without a pass, admission is $10 per person.
  • Wellington's bulk water hauling station will be moved to the Wellington & District Community Centre.
  • For safety and improved traffic management, Belleville Street Boat launch will close.
  • Launch hours at the Wellington Rotary Beach boat launch will be limited on weekends and holidays from May to September, with the ramp unavailable for launching from 9 a.m. to 5 p.m. (i.e. boats can exit the water at the launch during this time, but no boats may go in)
  • Cooking devices of any kind are prohibited at Wellington Rotary Beach. Instead, a food truck will be procured for Summer 2021. There will be no "in and out" privileges.
  • Boat launch users will now pay for parking, rather than use of a launch. Vehicles with a trailer will be charged $20; vehicles without will be charged $10. Users will pay via the McKay Pay app. Season's passes will be offered, and at a discount to residents.
  • Paddle docks to assist paddlers in entering the water will be installed at two launches.
  • Hibachi and charcoal barbecues, as well as open flames, are prohibited at all municipal parks and beaches. Propane barbecues are still permitted.
  • Illegal camping will be more rigorously enforced, and will carry a fine of $500.
  • Two hour limits on parking in the core of Wellington will be more rigorously enforced seven days a week from May to October.
  • Illegal parking zones with a $400 fine will be enforced seven days a week from May to October, and have increased to include:
    • County Road 18 on both sides, from the intersection of County Road 11 and County Road 18 to Salmon Point Road.
    • County Road 17 northerly, from the intersection of County Rd 17 and County Rd 10 to a distance of 15 metres easterly.
    • County Road 12 on both sides, from the entrance of 2028 County Road 12 to the intersection of County Road 12 and Lakeshore Lodge Road.
    • County Road 18 on both sides from 200 metres north of Salmon Point Road to 200 metres northerly.
    • Quick Short Road on both sides, from the water edge to County Road 35, including the turnaround.
    • County Road 35 southerly, from 500 metres on both sides of Quick Short Road.
    • Richardson Road on both sides from County Road 35 to the dead end.
    • Lakeshore Lodge Road on both sides, 600 metres from County Road 12 to 50 meters from the Sandbanks Provincial Park gate.
    • County Road 7 on both sides, adjacent to Lake on the Mountain Provincial Park from 230 County Road 7 to 326 County Road 7

Resources for Residents

Residents and ratepayers are encouraged to use the Summer Hub pages on The County's website. This resource can help the community navigate the busy summer season and understand changes to services and amenities in the Tourism Management Plan.

Past Consultations and Info Sessions

The County hosted a public information session on May 18. Staff shared the details of the Tourism Management Plan, including new policies and procedures for municipal amenities like Wellington Rotary Beach, parking, and boat launches. Staff provided info on how to navigate these new procedures, who to call when there is a problem, and some tips for making the most of your summer. A recording of the session is available on The County's YouTube Channel.

An information session for tourism operators was held May 18 at 10 a.m. via Zoom. Contact tourism@pecounty.on.ca for a recording of that session.

An online resident survey about the Wellington Beach took place Feb. 12-26, 2021. Survey results can be found here.

A resident survey about challenges related to tourism took place in October 2020. Survey results can be found here.

Summer Resident Surveys

The County will be surveying residents regularly throughout the summer to find out how the summer is going and what are the persistent challenges. Check below to see if there is an open survey.

The first survey was open from May 18 to June 4. Survey results can be found here.

The second survey is now open until July 15. See below.

Background:

At the direction of Council, a draft Tourism Management Plan has been developed to help address the challenges that result from summer visitors to Prince Edward County. The plan was developed by the Destination Development & Marketing Team in consultation with all relevant County departments, industry leaders and experts, community partners and more than 1,400 resident survey responses.

The draft Tourism Management Plan was presented to Committee of the Whole on January 28, 2021 and has since been ratified by Council over the course of several more detailed reports. (See the draft Tourism Management Plan in "documents" on the right)

The Tourism Management Plan is short-term in nature and will not directly address long-term issues of manageable growth or development of the tourism sector. The County is also undertaking a Destination Development Plan, looking 5-7 years in the future. For more information on that plan, see Related Projects on the right.

Tourism Management Plan Actions Endorsed by Council:

  • Repeating the Sidewalk Patio program for Summer 2021.
  • Reopening the Food Truck bylaw, with public consultations to commence in 2021.
  • A wide-ranging plan for improved Visitor Services, including a "Plan Your Visit" campaign, improved Tourism Ambassador Training and improved navigational signage.
  • Introducing a residents' day-use pass for Wellington Rotary Beach for weekend and holiday use. The pass entitles the holder (and their party) to free entry to the beach, although does not guarantee entry, which will be based on available capacity. Without a pass, admission is $10 per person.
  • Wellington's bulk water hauling station will be moved to the Wellington & District Community Centre.
  • For safety and improved traffic management, Belleville Street Boat launch will close.
  • Launch hours at the Wellington Rotary Beach boat launch will be limited on weekends and holidays from May to September, with the ramp unavailable for launching from 9 a.m. to 5 p.m. (i.e. boats can exit the water at the launch during this time, but no boats may go in)
  • Cooking devices of any kind are prohibited at Wellington Rotary Beach. Instead, a food truck will be procured for Summer 2021. There will be no "in and out" privileges.
  • Boat launch users will now pay for parking, rather than use of a launch. Vehicles with a trailer will be charged $20; vehicles without will be charged $10. Users will pay via the McKay Pay app. Season's passes will be offered, and at a discount to residents.
  • Paddle docks to assist paddlers in entering the water will be installed at two launches.
  • Hibachi and charcoal barbecues, as well as open flames, are prohibited at all municipal parks and beaches. Propane barbecues are still permitted.
  • Illegal camping will be more rigorously enforced, and will carry a fine of $500.
  • Two hour limits on parking in the core of Wellington will be more rigorously enforced seven days a week from May to October.
  • Illegal parking zones with a $400 fine will be enforced seven days a week from May to October, and have increased to include:
    • County Road 18 on both sides, from the intersection of County Road 11 and County Road 18 to Salmon Point Road.
    • County Road 17 northerly, from the intersection of County Rd 17 and County Rd 10 to a distance of 15 metres easterly.
    • County Road 12 on both sides, from the entrance of 2028 County Road 12 to the intersection of County Road 12 and Lakeshore Lodge Road.
    • County Road 18 on both sides from 200 metres north of Salmon Point Road to 200 metres northerly.
    • Quick Short Road on both sides, from the water edge to County Road 35, including the turnaround.
    • County Road 35 southerly, from 500 metres on both sides of Quick Short Road.
    • Richardson Road on both sides from County Road 35 to the dead end.
    • Lakeshore Lodge Road on both sides, 600 metres from County Road 12 to 50 meters from the Sandbanks Provincial Park gate.
    • County Road 7 on both sides, adjacent to Lake on the Mountain Provincial Park from 230 County Road 7 to 326 County Road 7

Resources for Residents

Residents and ratepayers are encouraged to use the Summer Hub pages on The County's website. This resource can help the community navigate the busy summer season and understand changes to services and amenities in the Tourism Management Plan.

Past Consultations and Info Sessions

The County hosted a public information session on May 18. Staff shared the details of the Tourism Management Plan, including new policies and procedures for municipal amenities like Wellington Rotary Beach, parking, and boat launches. Staff provided info on how to navigate these new procedures, who to call when there is a problem, and some tips for making the most of your summer. A recording of the session is available on The County's YouTube Channel.

An information session for tourism operators was held May 18 at 10 a.m. via Zoom. Contact tourism@pecounty.on.ca for a recording of that session.

An online resident survey about the Wellington Beach took place Feb. 12-26, 2021. Survey results can be found here.

A resident survey about challenges related to tourism took place in October 2020. Survey results can be found here.

Summer Resident Surveys

The County will be surveying residents regularly throughout the summer to find out how the summer is going and what are the persistent challenges. Check below to see if there is an open survey.

The first survey was open from May 18 to June 4. Survey results can be found here.

The second survey is now open until July 15. See below.